I'm a Senior Product Designer with over a decade of experience building digital products across fintech, blockchain, and Web3. But I took an unusual path to get here.
Before I ever opened a design tool, I studied finance and law — and spent time working in traditional industries where I learned how complex systems, regulations, and institutions actually function. That background means I can sit in a room with engineers, lawyers, and product leads and speak everyone's language.
My crypto journey started in 2016 when I was invited to join a Web3 project during the ICO era. That moment redirected my career toward emerging technology, and I haven't looked back. Since then, I've designed products ranging from early-stage startups finding product-market fit to enterprise platforms that demand precision at scale.
At Polymath / Polymesh, I led product design for a regulated tokenization platform — one of the first of its kind. I translated deeply technical systems sitting at the intersection of blockchain mechanics, regulatory compliance, and user experience into products that people could actually understand and use.
I led cross-functional teams through the full lifecycle: issuing, managing, and trading tokenized real-world assets.
Across my career, I've built design systems from scratch, owned end-to-end product design, and partnered with product and engineering leadership to align design decisions with business outcomes. I care about raising the bar for the teams I work with, not just the pixels I ship.
My work spans mobile apps, web platforms, and blockchain-based products.
I'm energized by where Web3, fintech, and AI are heading — and by the challenge of building products that drive real-world adoption in spaces that matter.
Long term, I want to help define what the next generation of financial products looks and feels like.
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Work
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Capabilities
Design lead
↳ Product strategy and vision
↳ Cross-functional alignment
↳ Design operations (DesOps)
↳ Mentorship and growth
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UX/UI design
↳ End-to-end product design for complex workflows and platforms
↳ Cross-functional alignment
↳ User research synthesis → product insights → design direction
↳ High-fidelity UI with a strong understanding of engineering constraints
↳ Rapid prototyping to validate concepts and reduce delivery risk
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Design systems
↳ Design and maintain scalable design systems
↳ Component architecture
↳ Tokens, foundations, and theming strategies
↳ Documentation, usage guidelines, and governance models
↳ Adoption and evangelism
↳ Build and implement AI-readable design systems
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Web design
↳ Product and marketing websites aligned with business goals
↳ Portfolio and company websites for startups and scaleups
↳ Design for conversion, clarity, and narrative flow
↳ Content structure and storytelling for technical products
↳ Collaboration with engineering on feasibility and implementation
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